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                <text>&lt;strong&gt;Valence, arousal and sentiment meanings of 33 facial emoji : Insights for the use of emoji in consumer research&lt;/strong&gt;</text>
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                <text>Emoji are increasingly used for emotional expression in computer-mediated communications and represent a relevant source of information for consumer companies about consumer&amp;rsquo;s food-related attitudes and behaviours. However, given that emoji convey a wide range of meanings an in-depth understanding of how consumers interpret them is necessary to enable their use in food-related consumer research. The purpose of this research was to explore consumers' interpretations of facial emoji. In an online survey with 1084 adults from the USA, an open-ended question was used to uncover meanings associated to 33 common facial emoji (in Apple platform rendition iOS 6.0). Participants also evaluated the emotional valence and arousal of the emoji using Self-Assessment Manikins (SAM). The latter confirmed that facial emoji can span broad ranges of emotional valence and arousal and convey a corresponding range of different emotions. Although emoji conveyed their unique and intended meaning, semantic meanings were multiple and bestowed by associations of varying strength depending on the specific emoji being considered. This emphasised that emoji interpretation and use can be flexible, as also seen in internet resources dedicated to emoji meaning. Implications for food-related consumer research are discussed.</text>
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&lt;p&gt;&lt;strong&gt;ADVERTENCIA -&lt;/strong&gt; La consulta de este documento queda condicionada a la aceptaci&amp;oacute;n de las siguientes condiciones de uso: Este documento es &amp;uacute;nicamente para usos privados enmarcados en actividades de investigaci&amp;oacute;n y docencia. No se autoriza su reproducci&amp;oacute;n con fines de lucro. Esta reserva de derechos afecta tanto los datos del documento como a sus contenidos. En la utilizaci&amp;oacute;n o cita de partes debe indicarse el nombre de la persona autora.&lt;/p&gt;</text>
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                <text>&lt;strong&gt;Dominant meanings of facial emoji : Insights from Chinese consumers and comparison with meanings from internet resources&lt;/strong&gt;</text>
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                <text>Emoji are increasingly popular in computer-mediated communications, and people often use them spontaneously. This indicates a potential to harness emoji for use in consumer research. However, little is known about how consumers interpret emoji and what meanings are associated to different emoji. In a study of 33 facial emoji, conducted with Chinese consumers (n = 1084), the present research begins to close this knowledge gap. Data were collected in an online survey that asked participants to select words they perceived as being applicable for describing the emotional meaning of the emoji (CATA question with 39 terms). The studied emoji spanned a broad range of emotions, which varied in valence (e.g., smiling face vs. angry face) and arousal (e.g., sleepy face and face with stuck out tongue and winking eye). A strong association with one emotion/mood was established for 15 emoji, and associations of lesser strength with several but related emotions/moods was established for 10 emoji. The remaining eight emoji were associated with different moods and emotions, indicating multiple and unrelated meanings. Emoji with similar facial expression had largely similar meanings (e.g., neutral face and expressionless face; and the different smiling face emoji). For most emoji, consumers&amp;rsquo; interpretations corresponded to meanings listed in internet resources, and there was also concordance between the empirical results and the internet meanings with regard to multiple words being applicable to describing every emoji. Validation of the established meanings is required, and in the future consideration should be given to agreement/disagreement among consumers in emoji meaning. Extension of the research to other consumer populations and emoji is needed.</text>
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&lt;p&gt;(Por favor lea este aviso antes de abrir los documentos u objetos)&lt;/p&gt;&#13;
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&lt;p&gt;&lt;strong&gt;ADVERTENCIA -&lt;/strong&gt; La consulta de este documento queda condicionada a la aceptaci&amp;oacute;n de las siguientes condiciones de uso: Este documento es &amp;uacute;nicamente para usos privados enmarcados en actividades de investigaci&amp;oacute;n y docencia. No se autoriza su reproducci&amp;oacute;n con fines de lucro. Esta reserva de derechos afecta tanto los datos del documento como a sus contenidos. En la utilizaci&amp;oacute;n o cita de partes debe indicarse el nombre de la persona autora.&lt;/p&gt;</text>
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                <text>DOI: 10.1016/j.foodqual.2017.04.009</text>
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