Listening to children voices in early stages of new product development through co-creation: creative focus group and online platform

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Título

Listening to children voices in early stages of new product development through co-creation: creative focus group and online platform

Tema

NIÑOS
ALIMENTACION SALUDABLE
COMUNIDAD ONLINE
GRUPO DE ENFOQUE
BIBLIOGRAFIA NACIONAL QUIMICA
2022

Abstract

To tackle current nutritional issues like obesity, it could be valuable to involve children in the development of healthy food products that they will actively chose and enjoy. The aims of the present exploratory study were (i) to assess a methodology for early-stage idea generation through co-creation, for the development of healthy snacks with pre-adolescents, and (ii) to compare two settings, creative focus groups (CFG) and an online community (ONL). Three steps were defined to allow the gradual exploration of the topic and mutual learning
throughout the process: (1) Show &Tell: photo taking and -elicitation to understand what children ate; (2) Reflect: a sorting task of the pictures to discuss and reflect on snacking practices (3) Create: an idea generation step, in which a newspaper article describing an idea for a new healthy snack was created. To increase engagement and creativity, gamification strategies were used. Our results demonstrated that children (preadolescents) can create new food product ideas with the proposed process, using enabling and creative techniques. In the CFG the trained moderator could steer the group to the co-creation goal. The setting facilitated teamwork and group learning, collaborative ideas considering preferences of peers and produced a few detailed and mostly actionable ideas. In the ONL less control over the process was possible. The setting produced many ideas varying in the degree of
detail and actionability focusing on individual preferences. The feedback and observations from our study, particularly in the CFG setting, implied that the creative approach was highly engaging for participants. Further research is necessary to assess the potential of initial ideas developed by pre- adolescents.

Autor

Galler, Martina
Myhrer, Kristine S.
Varela, Paula

Fuente

Food Research International v. 154, 2022. -- e111000

Editor

Elsevier

Fecha

2022

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PDF

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Inglés

Tipo

Artículo

Identificador

10.1016/j.foodres.2022.111000

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Original Format

PDF
Fecha de agregación
May 10, 2022
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
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Citación
Galler, Martina, “Listening to children voices in early stages of new product development through co-creation: creative focus group and online platform,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed May 18, 2024, https://riquim.fq.edu.uy/items/show/6486.
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