Food labels : Do consumers perceive what semiotics want to convey?

Dublin Core

Título

Food labels : Do consumers perceive what semiotics want to convey?

Tema

COMPORTAMIENTO DEL CONSUMIDOR
ALIMENTOS
YOGUR
ANALISIS SEMIOTICOS
ETIQUETAS DE LOS ALIMENTOS
BIBLIOGRAFIA NACIONAL QUIMICA
2011

Abstract

In this research work, a multidisciplinary approach was applied to answer the question: do consumers perceive what semiotics want to convey? The idea behind was to determine if consumers’ expectations and associations raised by simulated yogurt labels, designed with different sign combinations frequently applied in commercial products, were in agreement with results from a semiotic analysis, and to check for cultural differences, comparing results from two Spanish-speaking countries (Spain and Uruguay). A survey of the plain yogurt market was performed, followed by a semiotic analysis of the gathered labels performed by a team of semiotics experts. Only the non-verbal elements such as images, visual structure, colors, typography and their combinations, were considered; so brand, price, nutritional information, composition, etc. were nor taken into consideration. The main messages conveyed by the labels were summarized and based on that, five yogurt model labels were designed and subsequently used as stimuli in a consumer study. An online consumer questionnaire, based on a word association task, was performed in both countries to understand the words, descriptions, associations, thoughts or feelings generated by the model labels. The approach was successful, and the results obtained showed that the main messages conveyed by the model labels were well understood in Spain and Uruguay; however some cultural differences in the perception of the messages could be highlighted.

Autor

Piqueras-Fiszman, Betina
Varela, Paula
Morant Marco, Ricardo
Martín López, Arantxa
Fiszman, Susana M

Fuente

Food Quality and Preference v. 22, no. 7, 2011. -- p. 689-698

Editor

Elsevier

Fecha

2011

Derechos

Información sobre Derechos de Autor

(Por favor lea este aviso antes de abrir los documentos u objetos)

La legislación uruguaya protege el derecho de autor sobre toda creación literaria, científica o artística, tanto en lo que tiene que ver con sus derechos morales, como en lo referente a los derechos patrimoniales con sujeción a lo establecido por el derecho común y las siguientes leyes

(LEY 9.739 DE 17 DE DICIEMBRE DE 1937 SOBRE PROPIEDAD LITERARIA Y ARTISTICA CON LAS MODIFICACIONES INTRODUCIDAS POR LA LEY DE DERECHO DE AUTOR Y DERECHOS CONEXOS No. 17.616 DE 10 DE ENERO DE 2003, LEY 17.805 DE 26 DE AGOSTO DE 2004, LEY 18.046 DE 24 DE OCTUBRE DE 2006 LEY 18.046 DE 24 DE OCTUBRE DE 2006)

ADVERTENCIA - La consulta de este documento queda condicionada a la aceptación de las siguientes condiciones de uso: Este documento es únicamente para usos privados enmarcados en actividades de investigación y docencia. No se autoriza su reproducción con fines de lucro. Esta reserva de derechos afecta tanto los datos del documento como a sus contenidos. En la utilización o cita de partes debe indicarse el nombre de la persona autora.

 

Formato

PDF

Idioma

Inglés

Tipo

Bibliografía Nacional

Identificador

doi:10.1016/j.foodqual.2011.05.006

Cobertura

Uruguay

Document Item Type Metadata

Original Format

PDF
Fecha de agregación
December 26, 2012
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
Etiquetas
, , ,
Citación
Ares, Gastón, “Food labels : Do consumers perceive what semiotics want to convey?,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed May 8, 2024, https://riquim.fq.edu.uy/items/show/338.
Archivos