Package design and nutritional profile of foods targeted at children in supermarkets in Montevideo, Uruguay

Dublin Core

Título

Package design and nutritional profile of foods targeted at children in supermarkets in Montevideo, Uruguay

Tema

ALIMENTOS
ENVASADO DE ALIMENTOS
PERFIL NUTRICIONAL
INFANCIA
PUBLICIDAD DE ALIMENTOS
BIBLIOGRAFIA NACIONAL QUIMICA
2017

Abstract

Marketing of unhealthy products has been identified as one of the main characteristics of the food environment that negatively affects children's eating patterns. Restrictions on advertising of unhealthy foods to children have already been imposed in different countries. However, marketing strategies are not limited to broadcast and digital advertising, but also include package design. In this context, the current study aimed to describe the food products targeted at children and sold in supermarkets in Montevideo, Uruguay, in terms of package design and nutrient profile. Two supermarkets in Montevideo were selected for data collection. In each supermarket, all products targeted at children were identified. Products were analyzed in terms of package design and nutritional profile, considering the Pan American Health Organization Nutrient Profile Model. A total of 180 unique products were identified, which included a wide range of product categories. The great majority of the products corresponded to ultra-processed products with excessive amounts of sodium, free sugars, total fat, saturated fat, and/or trans fat, which are not recommended for frequent consumption. Several marketing strategies were identified in the design of packages to attract children's attention and drive their preferences. The most common strategies were the inclusion of cartoon characters, bright colors, childish lettering, and a wide range of claims related to health and nutrition, as well as the products' sensory and hedonic characteristics. The study's findings provide additional evidence on the need to regulate packaging of products targeted at children.

Autor

Giménez, Ana
de Saldamando, Luis
Curutchet, María Rosa

Fuente

Cadernos de Saúde Pública v. 33, no. 5, 2017. -- 11p.

Editor

Fundação Oswaldo Cruz

Fecha

2017

Derechos

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Formato

PDF

Idioma

Inglés

Tipo

Artículo

Identificador

DOI: 10.1590/0102-311X00032116

Cobertura

Uruguay

Document Item Type Metadata

Original Format

PDF
Fecha de agregación
November 7, 2017
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
Etiquetas
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Citación
Giménez, Ana, “Package design and nutritional profile of foods targeted at children in supermarkets in Montevideo, Uruguay,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed November 26, 2020, http://riquim.fq.edu.uy/items/show/4735.
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