Can front-of-pack nutrition labeling influence children's emotional associations with unhealthy food products? :An experiment using emoji

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Título

Can front-of-pack nutrition labeling influence children's emotional associations with unhealthy food products? :An experiment using emoji

Tema

NUTRICION
EMOCIONES
INFORMACION NUTRICIONAL
RESPUESTAS NUTRICIONALES
ADVERTENCIAS NUTRICIONALES
BIBLIOGRAFIA NACIONAL QUIMICA
2019

Abstract

Food products targeted at children are usually marketed using persuasive elements aimed at creating positive hedonic and emotional associations. For this reason, changes in children's emotional associations with unhealthy food products can discourage their consumption. In this context, the aim of the present study was to compare children's emotional associations with food products featuring different front-of-pack (FOP) nutrition labelling schemes. A total of 492 children (6–12 years old) were randomly divided into three groups, each of which evaluated a series of packages featuring different FOP nutrition labelling schemes: guidelines daily amount (GDA), traffic light system (TLS) and nutritional warnings. For each of the six packages and three unpackaged products, children were asked to select all the emoji from a list that described how they would feel eating the product. Data were analyzed using generalized linear models. FOP nutrition labelling significantly influenced the frequency of use five of the 16 emoji. In general, children who evaluated packages with directive and semi-directive schemes used emoji associated with positive emotions less frequently than those who evaluated packages with the GDA system. The effect of FOP nutrition labelling scheme on emotional associations was moderated by age and type of school. The effect of directive and semi-directive FOP nutritional schemes, in special nutritional warnings, tended to be higher for younger children and children from public schools. These results suggest that FOP nutrition labelling may contribute to discouraging consumption of products with high content of nutrients associated with non-communicable diseases among children.

Autor

Lima, Mayara
de Alcantara, Marcela
Martins, Inayara B. A.
Rosires, Deliza

Fuente

Food Research International v. 120, 2019.-- p. 217-225

Editor

Elsevier

Fecha

2019

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PDF

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Inglés

Tipo

Artículo

Identificador

DOI: 10.1016/j.foodres.2019.02.027

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PDF
Fecha de agregación
July 26, 2019
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
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Citación
Lima, Mayara, “Can front-of-pack nutrition labeling influence children's emotional associations with unhealthy food products? :An experiment using emoji,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed April 9, 2020, http://riquim.fq.edu.uy/items/show/5808.
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