Suboptimal food, careless store? Consumer’s associations with stores selling foods with imperfections to counter food waste in the context of an emerging retail market

Dublin Core

Título

Suboptimal food, careless store? Consumer’s associations with stores selling foods with imperfections to counter food waste in the context of an emerging retail market

Tema

ALIMENTOS
DESECHOS ALIMENTARIOS
COMPORTAMIENTO DEL CONSUMIDOR
BIBLIOGRAFIA NACIONAL QUIMICA
2020

Abstract

Food waste is a major barrier to a sustainable society. Cleaner production is most effectively approached by amongst others avoiding waste. A lot of food waste is due to consumer perception of sub-optimality of foods, and supermarkets can offer ‘imperfect’ products to consumers at a reduced price in order to fight food waste. However, little is known about how this is perceived by consumers and whether it backfires as negative associations about the store, this is particularly under-researched for consumers in the global south. An online experimental survey was conducted in Uruguay to qualitatively explore consumer’s associations with stores selling suboptimal food, and to quantitatively compare the associations generated by three types of sub-optimality. Findings revealed that associations were related to four main dimensions. Consumers majorly thought of which retail practices and personnel behaviour cause the sub-optimality and the relationship between consumers and company, as well as which signal the products send, and whether or not they consider choiceof the item. Few positive associations were mentioned. However, they emerged more often for fresh produce suboptimal in appearance, particularly when price is reduced, and among deal prone consumers. Associations on relationship and signal were primarily negative and in reaction to food with package damage. Associations on choice were more frequent for products nearing expiration date. Price reduction appeared to send a mixed signal to consumers. Results suggest that retailers should improve their overall image and communicate their precise reason for offering suboptimal food, in order to avoid a negative impact on store image.

Autor

Aschemann-Witzel, Jessica
Giménez, Ana
Ares, Gastón

Fuente

Journal of Cleaner Production v.262, 2020. -- 11p.--e121252

Editor

Elsevier

Fecha

2020

Derechos

Información sobre Derechos de Autor(Por favor lea este aviso antes de abrir los documentos u objetos) La legislación uruguaya protege el derecho de autor sobre toda creación literaria, científica o artística, tanto en lo que tiene que ver con sus derechos morales, como en lo referente a los derechos patrimoniales con sujeción a lo establecido por el derecho común y las siguientes leyes (LEY 9.739 DE 17 DE DICIEMBRE DE 1937 SOBRE PROPIEDAD LITERARIA Y ARTISTICA CON LAS MODIFICACIONES INTRODUCIDAS POR LA LEY DE DERECHO DE AUTOR Y DERECHOS CONEXOS No. 17.616 DE 10 DE ENERO DE 2003, LEY 17.805 DE 26 DE AGOSTO DE 2004, LEY 18.046 DE 24 DE OCTUBRE DE 2006 LEY 18.046 DE 24 DE OCTUBRE DE 2006) ADVERTENCIA - La consulta de este documento queda condicionada a la aceptación de las siguientes condiciones de uso: Este documento es únicamente para usos privados enmarcados en actividades de investigación y docencia. No se autoriza su reproducción con fines de lucro. Esta reserva de derechos afecta tanto los datos del documento como a sus contenidos. En la utilización o cita de partes debe indicarse el nombre de la persona autora.

Idioma

Inglés

Tipo

Artículo

Identificador

DOI: 10.1016/j.jclepro.2020.121252

Document Item Type Metadata

Original Format

PDF
Fecha de agregación
May 5, 2020
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
Etiquetas
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Citación
Aschemann-Witzel, Jessica, “Suboptimal food, careless store? Consumer’s associations with stores selling foods with imperfections to counter food waste in the context of an emerging retail market,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed November 28, 2020, http://riquim.fq.edu.uy/items/show/6021.
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