Gain vs. loss-framing for reducing sugar consumption: Insights from a choice experiment with six product categories
Dublin Core
Título
Gain vs. loss-framing for reducing sugar consumption: Insights from a choice experiment with six product categories
Tema
NUTRICION
INFORMACION NUTRICIONAL
LOGOTIPOS DE SALUD
AZUCAR-REDUCCION
BIBLIOGRAFIA NACIONAL QUIMICA
2020
Abstract
Front-of-package (FOP) nutrition labelling schemes use different framing to highlight nutrient content and promote healthier food choices. Health logos and nutritional warnings can be positioned on opposite sides of a continuous that goes from highlighting healthful products (gain-frame) to highlight unhealthful products (lossframe), respectively. The aim of the present work was to evaluate the impact of health logos and nutritional warnings on consumers’ choice of products with lower sugar content, and the impact of the two FOP nutrition labelling schemes on consumers’ associations with sugar. An online study with 1232 people was carried out. Participants were randomly assigned to three experimental conditions: control (no information), health logos and nutritional warnings. They were presented with a series of three packages of different product categories featuring the corresponding information about sugar content and they had to indicate the product they would buy. After completing the choice tasks, they had to complete a word association task about sugar. Results confirmed that the inclusion of FOP nutrition labelling schemes containing information about sugar content encouraged consumers to select the product with lower sugar content. A larger proportion of participants selected the product with the lowest sugar content when packages featured nutritional warnings compared to when they featured health logos. Results from the word association task showed that nutritional warnings made the negative health effects of sugar more salient on consumers’ mind. These results suggest that FOP nutrition labelling schemes based on a loss-frame to sugar content may be more efficient at encouraging healthier food choices than gain-frame schemes.
Autor
Alcantara, Marcela de
Ares, Gastón
Paes Leme de Castro, Isabelle
Deliza, Rosires
Fuente
Food Research International v. 136, 2020. --p. 1-10.-- e 109458
Editor
Elsevier
Fecha
2020
Derechos
Información sobre Derechos de Autor (Por favor lea este aviso antes de abrir los documentos u objetos) La legislación uruguayaprotege el derecho de autor sobre toda creación literaria, científica o artística, tanto en lo que tiene que ver con sus derechos morales, como en lo referente a los derechos patrimoniales con sujeción a lo establecido por el derecho común y las siguientes leyes (LEY 9.739 DE 17 DE DICIEMBRE DE 1937 SOBRE PROPIEDAD LITERARIA Y ARTISTICA CON LAS MODIFICACIONES INTRODUCIDAS POR LA LEY DE DERECHO DE AUTOR Y DERECHOS CONEXOS No. 17.616 DE 10 DE ENERO DE 2003, LEY 17.805 DE 26 DE AGOSTO DE 2004, LEY 18.046 DE 24 DE OCTUBRE DE 2006 LEY 18.046 DE 24 DE OCTUBRE DE 2006) ADVERTENCIA - La consulta de este documento queda condicionada a la aceptación de las siguientes condiciones de uso: Este documento es únicamente para usos privados enmarcados en actividades de investigación y docencia. No se autoriza su reproducción con fines de lucro. Esta reserva de derechos afecta tanto los datos del documento como a sus contenidos. En la utilización o cita de partes debe indicarse el nombre de la persona autora.
Formato
Pdf
Idioma
Inglés
Tipo
Artículo
Identificador
https://doi.org/10.1016/j.foodres.2020.109458
Document Item Type Metadata
Original Format
Pdf