Consumer attitudes to vertical farming (indoor plant factory with artificial lighting) in China, Singapore, UK, and USA : a multi-method study.

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Título

Consumer attitudes to vertical farming (indoor plant factory with artificial lighting) in China, Singapore, UK, and USA : a multi-method study.

Tema

CONSUMIDORES
AGRICULTURA VERTICAL
ALIMENTOS
BIBLIOGRAFIA NACIONAL QUIMICA
2021

Abstract

Major changes are needed both with regard to what we eat and how food is produced. The latter is the focus of the present research, specifically the rise of controlled environment agriculture. In this context, empirical research is presented on consumer attitudes to vertical farming (VF) (i.e., indoor plant factory with artificial lighting), conducted in four countries (USA, UK, Singapore, and China) using online surveys (637–683 participants per country with matched gender and age group distributions). A multi-method research approach was
used, including a novel methodology of text highlighting, which requires that participants read a descriptive text about VF with mentions of pros and cons and use highlighter functions to select aspects of the text that they ‘like’ and ‘dislike’. Based on the information provided in the text, attitudes towards VF were largely positive in the four  countries. The characteristics of VF that aligned with the United Nations Sustainable Development Goals were identified as key drivers of positive attitudes (i.e., higher yield, reduction of carbon emissions, and securing
access to food). On the other hand, high energy use and premium prices contributed to negative attitudes about VF. Although the majority of participants responded to the text with an overall positive attitude towards VF, there were smaller groups of participants in every country who expressed a negative or neutral/ambivalent attitude. These between-segment differences were larger than cross-cultural differences, although the latter did exist, particularly for selected aspects of VF. For example, Chinese participants tended to be the least negative about the use of robots to help planting and harvesting. Future research is needed to understand consumer responses to aspects VF not covered in the text (e.g., powering VF with renewable energy, product range), and consumer insights about VF should be sought in other countries.

Autor

Ha, Brigit
Jaeger, Sara R.

Fuente

Food Research International, v. 150, 2021. -- e110811

Editor

Elsevier

Fecha

2021

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PDF

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Tipo

Artículo

Identificador

10.1016/j.foodres.2021.110811

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Original Format

PDF
Fecha de agregación
December 21, 2021
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
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Citación
Ares, Gastón, “Consumer attitudes to vertical farming (indoor plant factory with artificial lighting) in China, Singapore, UK, and USA :a multi-method study.,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed May 29, 2022, http://riquim.fq.edu.uy/items/show/6456.
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