Nutrition warnings as front-of-pack labels : influence of design features on healthfulness perception and attentional capture

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Título

Nutrition warnings as front-of-pack labels : influence of design features on healthfulness perception and attentional capture

Tema

NUTRICION
DISEÑO
ETIQUETAS DE NUTRICION
EVALUACION NUTRICIONAL
BIBLIOGRAFIA NACIONAL QUIMICA
2017

Abstract

OBJECTIVE: Warnings are a new directive front-of-pack (FOP) nutrition labelling scheme that highlights products with high content of key nutrients. The design of warnings influences their ability to catch consumers' attention and to clearly communicate their intended meaning, which are key determinants of their effectiveness. The aim of the present work was to evaluate the influence of design features of warnings as a FOP nutrition labelling scheme on perceived healthfulness and attentional capture. DESIGN: Five studies with a total of 496 people were carried out. In the first study, the association of colour and perceived healthfulness was evaluated in an online survey in which participants had to rate their perceived healthfulness of eight colours. In the second study, the influence of colour, shape and textual information on perceived healthfulness was evaluated using choice-conjoint analysis. The third study focused on implicit associations between two design features (shape and colour) on perceived healthfulness. The fourth and fifth studies used visual search to evaluate the influence of colour, size and position of the warnings on attentional capture. RESULTS: Perceived healthfulness was significantly influenced by shape, colour and textual information. Colour was the variable with the largest contribution to perceived healthfulness. Colour, size and position of the warnings on the labels affected attentional capture. CONCLUSIONS: Results from the experiments provide recommendations for the design of warnings to identify products with unfavourable nutrient profile.

Autor

Cabrera, Manuel
Machín, Leandro
Arrúa, Alejandra
Antúnez, Lucía.
Curutchet, María Rosa
Giménez, Ana

Fuente

Public Health Nutrition v. 20, no. 18, 2017. -- p. 3360-3371

Editor

Cambridge University Press 2018

Fecha

2017

Derechos

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Formato

PDF

Idioma

Inglés

Tipo

Artículo

Identificador

DOI: 10.1017/S136898001700249X

Document Item Type Metadata

Original Format

PDF
Fecha de agregación
March 8, 2018
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
Etiquetas
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Citación
Cabrera, Manuel, “Nutrition warnings as front-of-pack labels : influence of design features on healthfulness perception and attentional capture,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed December 17, 2018, http://riquim.fq.edu.uy/items/show/4881.
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