Comparison of variants of the valence × arousal circumplex-inspired emotion word questionnaire

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Título

Comparison of variants of the valence × arousal circumplex-inspired emotion word questionnaire

Tema

CUESTIONARIOS
CONSUMIDORES
MEDICION DE LA EMOCION
BIBLIOGRAFIA NACIONAL QUIMICA
2022

Abstract

Product-focused emotion research has been in ascendency for more than a decade, but methodological research into questionnaires, the most popular tool for measuring emotional associations is still needed. The present research was situated in this context and pertained to the valence × arousal circumplex-inspired emotion questionnaire (CEQ) which includes 12 pairs of emotion words. Variants of the CEQ that pertained to response options (single vs. multiple) and layout (circular vs. list) were compared in four consumer studies with a total of 1857 participants. In Studies 1 to 3, the CEQ variant that featured a circular layout and single response format
(C&S) was compared to a list variant with multiple response format (L&M) (i.e., a check-all-that-apply question).
Selection of CEQ emotion word pairs and degree of sample discrimination was contingent on CEQ variant, meaning that conclusions about sample similarities and differences depended on the CEQ variant that was used.
This was also the result in Study 4 where two circular CEQ variants were compared, with single and multiple response formats, respectively. A further important finding was that stimuli format – tasted samples in Studies 1–2 and written stimuli in Studies 3–4 – as well as degree of sample differences influenced the extent to which the results from the CEQ variants differed. Our recommendations at this stage are to be aware that conclusions about sample profiles and discrimination is CEQ variant dependent and avoid directly comparing results from studies that use different CEQ variants. Implementing the CEQ as a multi-response variant is supported since it improves
sample discrimination relative to single response data, particularly for pairs of emotion words that primarily
relate to the dimension of arousal.

Autor

Jaeger, Sara R.
Ryan, Grace S.
Jin, David

Fuente

Food Quality and Preference, v. 98, 2022. -- e104504

Editor

Elsevier

Fecha

2022

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PDF

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Inglés

Tipo

Artículo

Identificador

10.1016/j.foodqual.2021.104504

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PDF
Fecha de agregación
March 22, 2022
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
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Citación
Jaeger, Sara R., “Comparison of variants of the valence × arousal circumplex-inspired emotion word questionnaire,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed June 27, 2022, http://riquim.fq.edu.uy/items/show/6468.
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