COLOMBIA

NIÑOS

ADOLESCENTES

NUTRICION INFANTIL

SALUD

ESTUDIOS DEL CONSUMIDOR

POLITICAS PUBLICAS

ETIQUETADO NUTRICIONAL

ETIQUETADO FRONTAL DEL ENVASE

BIBLIOGRAFIA NACIONAL QUIMICA

2026

Warning labels (WLs) are increasingly implemented as front-of-package nutrition labeling tools designed to help consumers make more informed food choices. While a growing body of evidence supports their effectiveness, there remains limited research on how other competing elements on food packaging may influence or undermine their impact. This study examined how health-related packing cues and individual-level characteristics influence attention to front-of-pack WLs, as well as perceived healthfulness and purchase intention among young Colombian consumers after policy implementation. Using an experimental within-subjects design, 102 participants (aged 18–27) viewed food packages containing WLs with and without health-related cues (HC). Eyetracking technology was used to measure visual attention to WLs, followed by a rating task assessing perceived healthfulness and purchase intention. Individual characteristics, subjective norms and perceived behavioral control were also collected. Results showed that participants fixated on WLs significantly fewer times when HC were present. Women, individuals with higher education, and those from lower socioeconomic backgrounds showed greater attention to WLs. Perceived social norms and behavioral control were also positively associated with attention. Interestingly, those who rated WLs as easy to understand fixated on them more quickly and briefly, suggesting more efficient cognitive processing. Packages with HC were rated as healthier and more desirable to purchase, even when WLs were present. WLs can attract attention, but their impact may be diluted by underregulated health-related packaging cues and shaped by individual differences. Policy efforts should consider limiting misleading design elements that compete with WLs. Results also suggest that communication strategies could leverage social norms and perceived label clarity to enhance WLs use, especially among less engaged populations.

Food Quality and Preferencev. 136, 2026. -- e105760

Elsevier

2026

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8 p.

Inglés

Artículo

10.1016/j.foodqual.2025.105760

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