Relationship between involvement and functiona milk desserts intention to purchase. Influence on attitude towards packaging characteristics

Dublin Core

Título

Relationship between involvement and functiona milk desserts intention to purchase. Influence on attitude towards packaging characteristics

Tema

ALIMENTOS
COMPORTAMIENTO DEL CONSUMIDOR
LECHE
ENVASADO DE ALIMENTOS
BIBLIOGRAFIA NACIONAL QUIMICA
2010

Abstract

Consumers perceive functional foods as member of the particular food category to which they belong. In this context, apart from health and sensory characteristics, non-sensory factors such as packaging might have a key role on determining consumers’ purchase decisions regarding functional foods. The aims of the present work were to study the influence of different package attributes on consumer willingness to purchase regular and functional chocolate milk desserts; and to assess if the influence of these attributes was affected by consumers’ level of involvement with the product. A conjoint analysis task was carried out with 107 regular milk desserts consumers, who were asked to score their willingness to purchase of 16 milk dessert package concepts varying in five features of the package, and to complete a personal involvement inventory questionnaire. Consumers’ level of involvement with the product affected their interest in the evaluated products and their reaction towards the considered conjoint variables, suggesting that it could be a useful segmentation tool during food development. Package colour and the presence of a picture on the label were the variables with the highest relative importance, regardless of consumers’ involvement with the product. The importance of these variables was higher than the type of dessert indicating that packaging may play an important role in consumers’ perception and purchase intention of functional foods.

Autor

Besio, Mariángela
Deliza, Rosires

Fuente

Appetite v. 55, 2010. -- 298-304

Editor

Elsevier

Fecha

2010

Derechos

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Formato

PDF

Idioma

Inglés

Tipo

Artículo

Identificador

doi:10.1016/j.appet.2010.06.016

Document Item Type Metadata

Original Format

PDF
Fecha de agregación
November 24, 2014
Colección
Bibliografía Nacional Química
Tipo de Elemento
Document
Etiquetas
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Citación
Ares, Gastón, “Relationship between involvement and functiona milk desserts intention to purchase. Influence on attitude towards packaging characteristics,” RIQUIM - Repositorio Institucional de la Facultad de Química - UdelaR, accessed June 16, 2019, http://riquim.fq.edu.uy/items/show/2044.
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