The idealisation of bottle feeding: content analysis of feeding bottles and teats packages in Uruguay
Dublin Core
Title
The idealisation of bottle feeding: content analysis of feeding bottles and teats packages in Uruguay
Subject
ALIMENTOS
ETIQUETADO
LECHE MATERNA-SUSTITUTOS
AMAMANTAMIENTO
POLITICA ALIMENTARIA
SALUD PUBLICA
BIBLIOGRAFIA NACIONAL QUIMICA
2021
Abstract
Objective: The information displayed on the packages of feeding bottles and teats commercialised in Montevideo (Uruguay) was analysed using content analysis with the goal of identifying key marketing practices that may discourage breast-feeding. Design: The study was conducted as part of the periodic assessment performed by the Uruguayan government to monitor the marketing of breast milk substitutes. All the feeding bottles and teats sold in forty-four retail outlets selling breast milk substitutes were purchased. The information available on the packages was analysed using content analysis and descriptive statistics. Setting: Montevideo, Uruguay. Results: A total of 197 feeding bottles and 71 teats were found. The majority of the packages included information to enable caregivers to adequately use the products, including recommended age, instructions on how to use the products and instructions on the use of hygienic practices. However, the packages frequently included information that implied that bottle feeding was equivalent to breast-feeding, particularly from a physiological perspective, or that idealised product use. Idealisations included ability to reduce colic, improvements in the feeding experience and improvements in children’s health, well-being and development. Statements on the superiority of breast-feeding were infrequent. Conclusions: The results from the present work showed the high prevalence of marketing practices on the packages of feeding bottles and teats that may discourage breast-feeding. Stricter and more detailed regulations seem necessary to enable caregivers to make informed feeding decisions for infants.
Creator
Alcaire, Florencia
Antúnez, Lucía
Vidal, Leticia
De León, Carolina
Girona, Alejandra
Rodríguez, Raquel
Giménez, Ana
Bove, Isabel
Ares, Gastón
Source
Public Health Nutrition v. 24, no.10, 2021.-- p. 3147–3155
Publisher
Cambridge University Press
Date
2021
Rights
Información sobre Derechos de Autor (Por favor lea este aviso antes de abrir los documentos u objetos) La legislación uruguaya protege el derecho de autorsobre toda creación literaria, científica o artística, tanto en lo que tiene que ver con sus derechos morales, como en lo referente a los derechos patrimoniales con sujeción a lo establecido por el derecho común y las siguientes leyes (LEY 9.739 DE 17 DE DICIEMBRE DE 1937 SOBRE PROPIEDAD LITERARIA Y ARTISTICA CON LAS MODIFICACIONES INTRODUCIDAS POR LA LEY DE DERECHO DE AUTOR Y DERECHOS CONEXOS No. 17.616 DE 10 DE ENERO DE 2003, LEY 17.805 DE 26 DE AGOSTO DE 2004, LEY 18.046 DE 24 DE OCTUBRE DE 2006 LEY 18.046 DE 24 DE OCTUBRE DE 2006) ADVERTENCIA - La consulta de este documento queda condicionada a la aceptación de las siguientes condiciones de uso: Este documento es únicamente para usos privados enmarcados en actividades de investigación y docencia. No se autoriza su reproducción con fines de lucro. Esta reserva de derechos afecta tanto los datos del documento como a sus contenidos. En la utilización o cita de partes debe indicarse el nombre de la persona autora.
Format
Pdf
Language
Inglés
Type
Artículo
Identifier
doi:10.1017/S1368980020004176
Coverage
URUGUAY
Document Item Type Metadata
Original Format
Pdf
